Why business web design is crucial for your business’s success
In today’s competitive digital world, your business web design is more than just aesthetics — it’s a crucial factor in your business’s success. This article explores why a well-designed website is essential and offers practical tips to help you achieve it.
Main image above of a website design: Tracysheppardtherapy.co.uk. This is an example of what can be achieved with the Small Business Website Design Starter Package, designed by Louise Maggs Design.
TL;DR: If you’re looking to invest in a business web design using a web designer like me, please get in touch as I’d love to help. I have a range of packages available to suit your business needs and would be happy to have a call to discuss your plans for where you want your website to be.
Creating a strong online presence with your business web design
In today’s digital world, having a strong online presence is something every business owner should aspire to achieve. Without a doubt, a strong online presence is a major factor in a successful business. So what do I mean by online presence? Well, put simply, it’s your business web design.
Business web design plays a vital role in encouraging visitors to navigate your website and also in converting them into loyal customers. A professionally well-designed website will be functional and user-friendly, easily leading potential clients to make enquiries via your website.
Strong business web design is also a powerful tool for showcasing your brand identity, company values and your business’s services. It’s effectively your online shop window to your business and is available for all to see at any time of the day or night. Knowing this surely means it’s well worth putting the effort into making a well-designed business website.
What is business web design?
Business web design should be approached differently from a non-commercial or personal blog. The first step in building a business website is considering the user journey and defining the goals of your website.
What do you want your ideal customer to do when they land on your website?
What is the main purpose of your business website design?
Many business owners will answer something along the lines of:
“I want to create more enquiries…”
“I want to make more sales…”
Therefore, before considering the actual look and feel of the website, the user journey needs to be mapped out. Once this aspect is defined and clear, the business web design can start, and the look and feel can be incorporated to help enhance the conversion of visitors into enquiries and sales.
A visually appealing website design that follows your business brand identity is very important; however, if the user journey isn’t clear, the great-looking website could render itself useless. Good business web design starts with the user journey, and the look & feel should then enhance that experience.
Other factors of business web design should also be considered. The content needs to convey trust, professionalism, and authority in your business field. Using this tailored approach can ensure every element, from layout to content, works cohesively to support your business objectives.
Image of a website design: Ramblingstems.co.uk. This is an example of what can be achieved with the Squarespace package designed by Louise Maggs Design.
Image of a website design: Apw-property.com. This is an example of what can be achieved with my Bespoke WordPress package designed by Louise Maggs Design.
But how important is business web design?
Put simply, it’s very important to have a well-designed business website. When your potential clients land on your website you want them to enjoy the experience — this means they have a good user experience (UX). You don’t want your potential clients to feel frustrated and annoyed when landing on your website — this would be a poor user experience (UX).
At some point, we’ve all landed on a business website that takes ages to load, is frustrating to find the information we are looking for, and we’ve all given up and clicked on another website instead. This is why business web design is so important — you don’t want your potential customers to have a bad experience using your website and to go elsewhere. You want to make your potential client’s experience on your business website enjoyable, straightforward and easy for them to navigate and contact you.
Should SEO be a consideration when setting up your business web design?
SEO (Search Engine Optimisation) should always be considered when starting to set up your business web design. If your website is poorly optimised for SEO, then Google will struggle to understand it enough to push it towards your potential customers in the Search Engine Result Pages (SERPs).
As a business owner in your specialist field, you should know your clients the best.
What do you think your ideal clients would search for in Google if they were looking for your business’s services or products, but don’t know you exist?
The answers you give here could be your keywords for your business website design. SEO is a big subject, so I find starting this way is the most achievable. There are lots of free tools on the internet to help with defining your SEO keywords. Google Trends and Answer The Public are great places to start. Another helpful resource is reviewing your Search Console queries, if you have a business website with this connected already.
Incorporating your defined keywords thoughtfully into your website content, image alt text, and metadata, can set your website up for success in attracting more direct relevant visitors.
Key elements of effective business web design
Part of defining the user journey of your website design is defining the relevant website landing pages you need to convey your business services, brand identity and company values. There are many relevant web pages your business website should have, and I’ve chosen to list four of them below and have added reasons why these pages should be considered.
Homepage: An overview of everything you offer, normally used to direct users to the information they are looking for
About page: This is where information about your business should be. This can include company values, team members, as well as experience and qualifications which convey the authority you hold in your business field.
Service/Product page: A direct page focusing on a service or product that you are selling. This landing page is probably the most important for SEO purposes because you can talk about the product or service you are offering in great detail while naturally incorporating those relevant keywords you would have defined in your business web design at the start of the process.
Contact page: The main place where your potential clients can get in touch with you. This normally includes your contact details and a contact form. It can also include a diary link to book calls and even a newsletter sign-up if email marketing is part of your business strategy.
Clear calls-to-action (CTAs) should be placed throughout your website making it easy for users to make decisions that benefit your business, whether it is to send an enquiry via your website contact page or to purchase a product or service.
Image of a website design: Adeptbf.co.uk. This is an example of what can be achieved with the Small Business Website Starter Package designed by Louise Maggs Design.
Image of a website design: Matl.co.uk. This is an example of what can be achieved with my Bespoke WordPress package designed by Louise Maggs Design.
Common mistakes to avoid in business web design
Fortunately, business web design is always adaptable, generally allowing for easy corrections and improvements if any mistakes are made online. However, it is crucial to ensure your business website is technically and functionally set up correctly from the get-go. Making changes to these core settings later on can be more a costly and time-consuming process, so it’s best to ensure the correct setup of your website from the start.
Cluttered and busy web design layouts, confusing messaging, and no clear website user direction or call-to-action buttons are just some of the common mistakes that can be easily avoided through careful consideration of your business web design. Always focus on a clear user journey and a clean, functional, easy-to-navigate, responsive website design with clear relevant information.
Business web design round-up:
There’s no doubt that investing in a professional business web design is one of the best decisions you can make for your business. A well-designed website will enhance your online presence and drive business growth by converting visitors into clients with ease.
If you’re looking to invest in a business web design, get in touch with me as I’d love to help. I have a range of packages available to suit your business needs and would be happy to have a call to discuss your plans for where you want your website to be.
About Louise
I’m Louise, a UK-based Squarespace web designer and a Divi web designer with a passion for helping small business owners like you. I use either Squarespace or Divi (WordPress) for web design. My websites are bespoke, streamlined, effective, and easy to navigate, making it easy for visitors to convert into clients.
Being a designer, I work remotely and offer my services to businesses across the UK. You can contact me here.
Louise Maggs from Louise Maggs Design.
“I can honestly say I was dreading setting up my business logo, website and business profiles but Louise has made the whole process an absolute pleasure.
Her professionalism is outstanding and combined with her warm and engaging communication style, I was guided painlessly through.
I started with no knowledge, no technological understanding and no clear vision, but Louise cleverly took me along with her as she helped me to develop my business exactly as was needed. I was never rushed, nor made to feel silly for asking questions, her patience was truly tested but never waivered.
I cannot recommend Louise highly enough – she’s 100% top of my list and I wont go anywhere else.”
Tracy Sheppard