Will AI build you an effective business website?
No, but it can help you hire the right web designer.
These days, more and more business owners are turning to tools like ChatGPT and Gemini to plan out their business websites. Maybe you’ve asked it to write your About page, or asked for a selection of blog post ideas.
While AI can suggest a website structure or help with quick copywriting, most business owners find the results are not what they are looking for. But why is this?
The answer is because no AI can fully understand your business. It can’t fully understand your brand, your customer journey, or the nuances of your industry the way a good web designer can.
Should you stop using AI to help you design your business website?
No! AI is a great tool, and when combined with the right web designer (like me!), the results can be outstanding.
LLM models like ChatGPT and Gemini are actually really powerful tools when it comes to helping you brief your web designer more clearly, define your brand voice, and even plan the goals of your website before any design work begins.
How I can help with your WordPress web design
When working with me for your WordPress website design, I’ll initially send you my briefing and information document for you to fill out so I can really start to understand your business.
It’s at this point where business owners can get stuck in communicating what their business does, who their business is aimed at, and their ideal goals for their new website.
I know it sounds super easy; surely every business owner should already know the answers to these questions, but really, has anyone ever asked you these questions before? It’s likely to have all been in your head, but getting it onto a briefing document is an entirely different thing.
How to use ChatGPT or Gemini to brief a web designer?
Have a go at answering the briefing form questions yourself, but then use Chat GPT or Gemini to refine these responses. You can ask it to pick up on anything you may have missed in your answers that would be useful for a website designer to know.
You could use prompts like:
- Help my website designer understand my business in a short paragraph of 100 words. “I am a [Business type] and I help [target audience]. My ideal client challenges are…”
- “I want my new website to…” Please, can you give me advice on how best to convey this to my web designer?
Building your business website
When you send me your AI-enhanced briefing form, I can get started on building you a website that’s functional, accessible, and designed to convert your ideal visitors into clients.
If you’re interested in my WordPress web design services, get in touch with me today and see how I can help turn your ideas into a website that works for your business.