MailerLite Email Marketing for Business Owners
Are you looking to set up an email marketing list, but you want someone who understands the tech to set it up correctly and efficiently enabling you to then take the reins? Well, you’ve come to the right place…
Please note: I am not a MailerLite Approved Consultant or affiliated with MailerLite
Avoiding the tech overwhelm of email marketing
If you want to send marketing emails to potential clients, you’ll want to set up an email marketing platform and you’ll also need a lead magnet. Luckily, I love to set up email marketing platforms for small business owners.
You may already have your website set up and optimised, and you’re now getting regular visitors to your website. You want a way to capture your audience so that if they are not ready to buy from you yet, you can keep in touch with them via marketing emails, to nurture and grow your business relationship with them. When they are ready to buy, they will know where to find you because you would have been emailing them with useful and relevant information since they signed up for your newsletter.
You’ve realised the importance of creating an email marketing list, but you’ve got no idea where to start, how much it will cost, and what about all that tech!? I can work with you to set up the full email marketing service enabling you to get started straight away.
My email marketing service includes:
Using the MailerLite Platform: I love the MailerLite platform for many reasons, one main reason being that they have a generous free plan which is beneficial to new business owners starting their email marketing journey. The paid-for plans are also reasonably priced
Email Templates: Templates that can be adapted and reused for different messages, designed to your brand identity
Email Automation: An example is that everyone who signs up for your marketing newsletter will go through a ‘welcome sequence’ automatically, without you needing to do anything
UK GDPR Compliant: I abide by the UK GDPR law and I ensure best practices when it comes to email marketing, for example, enabling ‘double opt-in’
Form set up: You’ll need at least two types of forms to get the best from this process; a pop-up form and a form to sit on a specific landing page
Setting up your landing page: I can create a landing page where your landing page sign-up form will sit
Connecting your forms with your website: I will connect the forms by putting the necessary code into your website
Creating your lead magnet: I can help design your lead magnet if you don’t already have one
Training for your email platform: Once this is all set up for you, I can provide training so you can confidently take the reins
If you’d like to find out more about this service, contact me here.
What’s a lead magnet?
A lead magnet is usually a free item (like a free download) or a money-off incentive (like a 10% discount for your first purchase) that is used in exchange for an email address. Your lead magnet can be anything relevant or beneficial to your desired audience to encourage them to share their email address with you.
Think about what you can offer your desired audience for free, which can enhance your business offering and your credibility within your industry.
Using my lead magnet as an example, I offer a free guide called Show up on Google. If you want to sign up to see how it all works, here’s the link to my landing page. I have chosen to offer this guide as it’s proven that clients who go through this process will show up more on Google, even without a website. And if you have a website, it makes this process even stronger, therefore increasing website visits and enquiries.
If you’re not sure how to set up and design your lead magnet, I can help with this as well.
Benefits of using MailerLite
(and me setting up it for you…)
Free Plan
MailerLite offers a free plan for up to 1,000 subscribers meaning it's a great option for business owners wanting to see how their email marketing plan develops before spending money on a platform.
User-Friendly
All email platforms need a certain amount of tech understanding (that's what I'm here for) but the video tutorials and knowledge base that MailerLite provide are simple and easy to understand.
Support
As with my website design clients, I aim to help you as much as needed so you are confident taking on your own email marketing. I can arrange Zoom calls and provide Loom video tutorials if needed.
Find out more about how I can help you set up MailerLite Email Marketing
Please note: I am not a MailerLite Approved Consultant or affiliated with MailerLite
