Six reasons why your website isn’t getting any enquiries
If your website is designed properly and professionally and there is a marketing plan in place, you should get enquiries through your website. This may still take time though, so don’t overlook the simple things you can do to help get those enquiries in quicker and more consistently. Here are some reasons why you might not be getting the enquiries you’re hoping for at the moment.
1. YOUR WEBSITE ISN’T EASY TO USE
You need to make your website as easy as possible for your users to navigate. Think about what you want your customers to do when they visit your website, and give them the ability to do that as soon as they land on your web page. They shouldn’t even need to scroll, it should be that obvious.
2. YOU DON’T PROMOTE YOUR WEBSITE
Your website is a marketing tool, and just because it’s available for the world to see, the world won’t see it if you don’t tell anyone it’s there.
3. YOUR WEBSITE ISN’T SOLVING CUSTOMER'S PROBLEMS
Customers find your website because they are looking for a solution to the problem they have. If your website doesn’t answer those questions, it’s likely that consumers will look elsewhere.
4. YOUR WEBSITE IS SLOOOOOOOW TO LOAD
No one likes a slow website.
It’s likely customers will leave before the website loads if it’s taking too long. There are lots of reasons why your website could be slow. Start by looking at the way you’ve built the website (sizes of images used on the website for example), or even consider upgrading your hosting package.
5. YOU RELY TOO MUCH ON SOCIAL MEDIA
I’m talking about organic social media, not paid social media… Have you noticed how hard it is to find someone’s business website from their personal social media profile? You’ll find there are a lot of clicks you need to do to get the information you need. This is because social media platforms want you to stay on their platform. Makes sense, right? Why would they want you to go elsewhere?
6. YOU DON’T HAVE A WORDPRESS SMTP PLUGIN
Sometimes WordPress websites aren’t set up to send and receive emails, due to server configurations, so if you aren’t using a CRM to capture website contact form information it’s likely your form submissions are getting lost in the void. Install a WordPress SMTP plugin to solve this problem.
If you’ve got any questions about lack of enquiries through your website, have a chat with me. I’m happy to share ideas about making your website work for your business.